# adiuvAI — Marketing Strategy & Positioning

> **Document version:** 1.1 — April 11, 2026  
> **Status:** Revised (Round 1 feedback applied)  
> **Changes:** Removed BYOK positioning, merged one-liner options, selected tagline E + hero C + pitch B, added Telegram & mobile app, updated all copy for "just works" philosophy.

---

## Table of Contents

1. [Market Research & Competitive Landscape](#1-market-research--competitive-landscape)
2. [Positioning Strategy](#2-positioning-strategy)
3. [Messaging Framework](#3-messaging-framework)
4. [Waitlist Landing Page Copy](#4-waitlist-landing-page-copy)
5. [Go-to-Market Recommendations](#5-go-to-market-recommendations)

---

## 1. Market Research & Competitive Landscape

### 1.1 Market Category

adiuvAI sits at the intersection of three booming categories:

| Category | Market Size (2026 est.) | Growth |
|----------|------------------------|--------|
| AI Productivity Tools | $14B+ | ~35% CAGR |
| Project Management Software | $9B+ | ~13% CAGR |
| AI Meeting/Email Assistants | $3B+ | ~40% CAGR |

The convergence of these three categories into **one AI-first personal assistant** is the core opportunity. No incumbent owns this combined space yet — they all specialize in one slice.

### 1.2 Competitive Map

<!-- ✅ REVISED — Removed BYOK column per feedback -->

| Competitor | What They Do | Price | Local-First? | Privacy Model | EU AI Act? |
|-----------|-------------|-------|:---:|---------------|:---:|
| **Motion** (usemotion.com) | AI tasks + projects + calendar + docs + meetings | $19-34/user/mo | No (cloud SaaS) | SOC2, GDPR | Not stated |
| **Reclaim.ai** | AI calendar optimizer + scheduling | Free–$18/user/mo | No (cloud SaaS) | SOC2, GDPR | Not stated |
| **Granola** | AI meeting notepad (desktop) | Free–$19/mo | Partial (desktop app, cloud sync) | Standard privacy policy | Not stated |
| **Superhuman** | AI email + docs + assistant suite | $25-30/user/mo | No (cloud SaaS) | Standard | Not stated |
| **Shortwave** | AI-powered email client (Gmail) | Free–$25/mo | No (cloud SaaS) | CASA Tier 2 | Not stated |
| **SaneBox** | AI email filtering/triage | $7-36/mo | No (cloud SaaS) | Google Verified, audited | Not stated |
| **Microsoft Copilot** | AI across M365 suite | $30/user/mo | No (Microsoft cloud) | Enterprise compliance | Partial |
| **Notion AI** | AI inside Notion workspace | $10/mo add-on | No (cloud SaaS) | SOC2 | Not stated |

### 1.3 Key Gaps in the Market

**Gap 1: No one is local-first.** Every competitor stores your data on their servers. adiuvAI stores everything on your device, encrypted. This is a structural advantage, not a feature toggle.

**Gap 2: No one bridges email + tasks + meetings in one private workspace.** You either use Superhuman for email, Motion for tasks, and Granola for meetings — or you compromise. adiuvAI combines all three with a single AI that understands the full context.

**Gap 3: EU AI Act compliance is unclaimed territory.** The EU AI Act entered into force in 2024 and is now being enforced. No major competitor prominently advertises compliance. For European buyers (and increasingly, US companies with EU customers), this is a purchasing requirement.

<!-- ✅ REVISED — Replaced BYOK gap with "it just works" philosophy -->

**Gap 4: AI complexity is always visible.** Every competitor requires you to understand prompts, models, and configurations. adiuvAI makes AI invisible — the right model is automatically selected for optimal cost and performance. The user never thinks about AI. It just works as a personal secretary.

### 1.4 Competitor Positioning Analysis

| Competitor | Tagline | Emotional Angle | Weakness vs adiuvAI |
|-----------|---------|-----------------|---------------------|
| Motion | "Get an unfair advantage by using AI to double productivity" | Ambition, performance | Cloud-only, no privacy story, AI complexity visible |
| Reclaim | "#1 AI calendar app for work" | Optimization, control | Calendar-only, no email/meeting/task integration |
| Granola | "The AI notepad for people in back-to-back meetings" | Simplicity, focused | Meetings only, no project management |
| Superhuman | "Superpowers, everywhere you work" | Aspiration, speed | Email-centric, expensive, no local data |
| Shortwave | "Automate your email with AI" | Efficiency, automation | Email-only, Gmail-dependent |



---

## 2. Positioning Strategy

<!-- ✅ REVISED — Merged Option A + B per feedback, added "helps you complete tasks" -->

### 2.1 One-Liner

> "adiuvAI is your AI-powered personal secretary that reads your email, organizes your work, helps you complete tasks, and briefs you every morning — turning the chaos of emails, meetings, and files into a clear plan for your day, privately, on your machine."

---

<!-- ✅ REVISED — Kept Option B (Outcome-Led) per feedback -->

### 2.2 Elevator Pitch (30 seconds)

> "Imagine starting every morning with a personalized brief: here are your 5 priorities today, here's what changed overnight in your projects, and here's a follow-up email you forgot to send. That's adiuvAI — an AI secretary that runs entirely on your computer, reads your email and files, and tells you exactly what matters. It even helps you complete the work — drafting follow-ups, organizing notes, and keeping your projects on track. No cloud dependency, no data leaks, no AI complexity. Just clarity."

---

### 2.3 Positioning Statement

<!-- ✅ REVISED — Added "helps you complete your work" per feedback -->

> **For** busy professionals who lose track of what matters across email, chat, files, and meetings,  
> **adiuvAI** is the **AI personal secretary**  
> **that** reads your communications, organizes your work, gives you a clear daily plan, and helps you complete your tasks —  
> **unlike** Motion, Superhuman, or Notion AI,  
> **because** it runs entirely on your device, your data never touches a cloud server, and it's compliant with GDPR and the EU AI Act by design.

---

### 2.4 USP Hierarchy

| Rank | Feature | User Benefit | Why It Matters |
|:---:|---------|-------------|----------------|
<!-- ✅ REVISED — Removed BYOK, added Telegram + mobile app per feedback -->

| **1** | **AI personal secretary (invisible AI)** | You don't configure agents or write prompts — adiuvAI just reads your world and tells you what to do | This is the primary emotional hook. "I want something that just works." THE reason someone joins the waitlist. |
| **2** | **Daily brief + activity carousel** | Start every day knowing exactly what matters | Tangible, visualizable, demo-able. This is what you show in the landing page hero. |
| **3** | **Local-first / your data stays yours** | Full privacy without sacrificing AI intelligence | Strong differentiator in post-GDPR Europe. Increasingly important globally after repeated data breaches. |
| **4** | **Email + files + chat → tasks automatically** | Stop manually copying things from email to your task list | This is the "extraction" magic — the AI reads your email and creates tasks/notes for you. |
| **5** | **EU AI Act + GDPR compliant** | Peace of mind for European professionals and companies | Competitive moat — none of the US-based competitors advertise this. |
| **6** | **Telegram integration** | Your secretary is in your pocket, in the app you already use | Extends adiuvAI to mobile without building a full app first. Low friction, high reach. |
| **7** | **Voice assistant joins your calls** *(coming soon)* | Takes meeting notes, suggests responses, extracts action items | Future feature — creates a complete "secretary" experience. Powerful for waitlist anticipation. |
| **8** | **Mobile companion app** *(coming soon)* | Access your daily brief and tasks on the go | Expected by every user — "how do I use this on my phone?" |

---

## 3. Messaging Framework

<!-- ✅ REVISED — Selected Option E per feedback -->

### 3.1 Tagline

> **"Meet your new chief of staff."**

Positions adiuvAI as a person, not a tool. "Chief of staff" implies someone who filters information, prioritizes, briefs you, and helps you execute — exactly the secretary metaphor. More premium than "assistant."

---

<!-- ✅ REVISED — Selected Option C (Intrigue/Minimal) per feedback -->

### 3.2 Hero Copy for Waitlist Landing Page

**Headline:**  
"What if AI could be your secretary?"

**Subheadline:**  
Not a chatbot. Not another app. A real AI that reads your email, knows your projects, and tells you what to focus on — without ever seeing your data.

**CTA:** See how it works →

---

### 3.3 Feature-Benefit Mapping

Use these on the landing page as feature sections below the hero:

| Feature (Technical) | Benefit (User-Facing) | Landing Page Copy |
|---------------------|----------------------|-------------------|
| Daily Brief engine | Know what to focus on | **"Start every day with clarity."** Your AI secretary reviews overnight emails, due tasks, and project changes — then gives you a 2-minute briefing with today's priorities. |
| Email/file/chat extraction | Stop manual data entry | **"It reads so you don't have to."** adiuvAI scans your inbox, files, and chats. Important items become tasks, notes, or calendar events — automatically. |
| Local-first architecture | Your data never leaves | **"Private by design, not by promise."** Everything runs on your device. Your data lives in an encrypted local database. No cloud server ever sees your content. |
| EU AI Act + GDPR | Compliance without effort | **"Built for the new rules."** Fully compliant with GDPR and the EU AI Act. No data training on your content. Audit-ready from day one. |
<!-- ✅ REVISED — Removed BYOK row, added Telegram + mobile app per feedback -->

| Voice assistant *(coming soon)* | Meetings handled for you | **"It joins your calls so you can focus."** adiuvAI listens, takes notes, and suggests next steps — all in real-time during your meetings. *(Coming soon)* |
| Multi-agent orchestration | Complex tasks handled simply | **"One request, five agents working."** Behind the scenes, specialized AI agents handle tasks, projects, notes, and timelines — you just talk naturally. |
| Activity carousel | Visual daily plan | **"Swipe through your day."** A visual carousel of today's key activities. Tap to dive in, swipe to move on. Like stories for your workday. |
| Telegram integration | Your secretary in your pocket | **"Talk to your secretary on Telegram."** Send a message, get your brief, check tasks, add notes — all from the app you already have on your phone. |
| Mobile companion app *(coming soon)* | adiuvAI on the go | **"Your daily brief, wherever you are."** A lightweight mobile app to review your plan, check off tasks, and stay in sync with your desktop. *(Coming soon)* |

---

### 3.4 Objection Handling

| Objection | Response |
|-----------|----------|
| "I already use Notion/Motion/Todoist for tasks" | Those are task managers you have to maintain. adiuvAI reads your email and creates tasks for you. It's the difference between a notebook and a secretary. |
| "How is this different from ChatGPT/Copilot?" | ChatGPT answers questions. adiuvAI *watches your work* — email, files, meetings — and proactively tells you what needs attention. It's not a chatbot, it's a secretary. |
| "Can I trust AI with my email/files?" | Your data never leaves your device. adiuvAI runs locally with end-to-end encryption. All AI processing uses privacy-respecting contracts — your data is never used for training. We literally can't see your data. |
| "Is this just another AI wrapper?" | adiuvAI is a native desktop app with its own local database, vector search, and multi-agent AI system. It doesn't wrap an API — it orchestrates 5 specialized agents on your behalf. |
| "What about team collaboration?" | adiuvAI starts as your personal secretary. Team features (shared workspace, SSO) are on the roadmap for the Team tier. Join the waitlist to help shape what we build. |
| "Is it only for developers/tech people?" | Not at all. The entire design philosophy is to *hide* AI complexity. You never see prompts, models, or configurations. It just works like a smart assistant. |
<!-- ✅ REVISED — Removed BYOK references, updated AI trust answer -->

| "Why desktop and not web/mobile?" | Desktop gives us access to your local files, email client, and meetings without routing through a cloud. It's a privacy decision. Mobile app and Telegram integration are on the roadmap. |
| "EU AI Act — how are you compliant?" | Local-first architecture means no centralized data processing. We select AI models with privacy-respecting contracts — your data is never used for training. No profiling, no high-risk classification triggers. |

---

## 4. Waitlist Landing Page Copy

### 4.1 Recommended Page Structure

```
1. HERO — Headline + subheadline + email input + CTA
2. SOCIAL PROOF BAR — "Built by an AI Enterprise Solution Architect at HPE" + beta timeline
3. DAILY BRIEF DEMO — Visual mockup or animation showing the morning brief experience
4. 3 PILLARS — AI Secretary | Private by Design | EU Compliant
5. HOW IT WORKS — 3-step visual flow (Connect → Extract → Brief)
6. FEATURES PREVIEW — 4-6 feature cards with Coming Soon tags where applicable
7. FOUNDER NOTE — Short personal message + credibility
8. FINAL CTA — Email input + "Join X others on the waitlist"
9. FOOTER — Links, legal, social
```



---

### 4.2 Full Copy Draft

#### HERO

**Pre-headline badge:** `Beta launching June 2026`

<!-- ✅ REVISED — Updated hero to match selected Option C + tagline E -->

**Pre-headline badge:** `Beta launching June 2026`

**Tagline:** Meet your new chief of staff.

**Headline:**  
What if AI could be your secretary?

**Subheadline:**  
Not a chatbot. Not another app. A real AI that reads your email, knows your projects, and tells you what to focus on — without ever seeing your data.

**CTA:** `[Your email] [See how it works →]`

**Sub-CTA text:** Free to start. No credit card. Early adopters get priority access.

---

#### SOCIAL PROOF BAR

> Built by an AI Enterprise Solution Architect · Integrates with Gmail, Outlook, Teams · Runs 100% on your device

---

#### THE PROBLEM (optional emotional section)

**Headline:** You're juggling too many tools to stay organized.

**Body:**  
Your important emails hide between newsletters. Your tasks live in three different apps. Meeting notes sit in a doc you'll never open again.

You don't need another tool. You need someone who reads everything and tells you what matters.

---

#### 3 PILLARS

**Pillar 1: AI Secretary**  
adiuvAI reads your email, monitors your files, and watches your calendar. It extracts what's important and creates tasks, notes, and reminders — without you lifting a finger.

**Pillar 2: Private by Design**  
Everything runs on your machine. Your data lives in an encrypted local database. No cloud server ever touches your content. You own your data, fully.

**Pillar 3: EU AI Act Compliant**  
Built from the ground up for the new regulatory landscape. No training on user data. No profiling. GDPR and EU AI Act compliant by architecture, not by policy.

---

#### HOW IT WORKS

**Step 1: Connect**  
Link your Gmail, Outlook, or local folders. adiuvAI starts learning what matters to you.

**Step 2: Extract**  
AI agents scan your email, files, and meetings. They detect tasks, deadlines, and key information — and organize it into your personal workspace.

**Step 3: Brief**  
Every morning, get a personalized briefing. Today's priorities, what changed overnight, and what needs your attention. Swipe through your day like stories.

---

#### FEATURES PREVIEW

| Feature | Status |
|---------|--------|
| Daily Brief & Activity Carousel | ✅ Beta |
| Email → Task Extraction (Gmail, Outlook) | ✅ Beta |
| Project & Task Management | ✅ Beta |
| Markdown Notes with AI Search | ✅ Beta |
| Timeline & Milestone Tracking | ✅ Beta |
| File & Folder Monitoring Agents | ✅ Beta |
| Telegram Bot Integration | ✅ Beta |
| Voice: Join Calls & Take Notes | 🔜 Coming Soon |
| Teams/Slack Chat Monitoring | 🔜 Coming Soon |
| Mobile Companion App | 🔜 Coming Soon |
| Team Workspace & SSO | 🔜 Roadmap |

---

#### FOUNDER NOTE

> **From the maker:**  
> I'm Roberto, an AI Enterprise Solution Architect. I built adiuvAI because I was tired of promising my clients intelligent AI solutions while my own workday was chaos — emails piling up, tasks scattered across apps, meetings with no follow-through.
>
> adiuvAI is the tool I needed: an AI that actually reads my world and tells me what to do, without shipping my data to someone else's server.
>
> If that resonates with you, join the waitlist. Early adopters will shape what we build.
>
> — Roberto



---

#### FINAL CTA

**Headline:** Be the first to meet your AI secretary.

**Sub-text:** Beta launches June 2026. Early adopters get free priority access and a voice in what we build next.

**CTA:** `[Your email] [Join the waitlist →]`

---

## 5. Go-to-Market Recommendations

### 5.1 Launch Channels

| Channel | Action | Why | Priority |
|---------|--------|-----|:---:|
| **Product Hunt** | Launch on PH with "AI secretary" angle + privacy story | PH audience loves privacy-first + indie dev stories. Granola, Shortwave, Motion all launched here. | 🔴 High |
| **Hacker News** | "Show HN: I built a local-first AI secretary" post | HN audience cares deeply about local-first, E2E encryption, BYOK. Natural fit. | 🔴 High |
| **Reddit** (/r/productivity, /r/selfhosted, /r/artificial) | Authentic "I built this" post + engage in comments | Privacy-focused communities will champion a local-first AI tool. | 🔴 High |
| **LinkedIn** | Personal posts from your profile (HPE architect building AI tool) | Your credibility as an enterprise AI architect IS the story. LinkedIn loves founder journeys. | 🔴 High |
| **Twitter/X** | Build-in-public thread: "I'm building an AI secretary that runs locally" | AI Twitter is hungry for novel approaches. Local-first + privacy-by-design is contrarian. | 🟡 Medium |
| **Indie Hackers** | Product launch + revenue/growth updates | Indie audience loves solo founders with real products. | 🟡 Medium |
| **EU Tech Communities** | Position as "first EU AI Act compliant AI secretary" | Italian/European tech Twitter, EU startup events, AI regulation communities. | 🟡 Medium |
| **YouTube** | 3-5 min demo video: "My AI reads my email every morning" | Visual proof. Show the daily brief, the carousel, email extraction. | 🟡 Medium |



---

### 5.2 Content Strategy

**Pre-launch (now → beta):**

| Week | Content | Channel |
|------|---------|---------|
| 1 | "Why I'm building an AI secretary that never touches the cloud" (founder story) | LinkedIn, Twitter |
| 2 | "The problem with AI productivity tools: they all want your data" (thought leadership) | LinkedIn, HN |
| 3 | Demo video: Daily Brief walkthrough (30 sec) | Twitter, YouTube short |
| 4 | "EU AI Act is here — none of the big tools are ready" (positioning) | LinkedIn, Reddit |
| 5 | "Building adiuvAI: local-first architecture deep-dive" (technical) | HN, Dev communities |
| 6 | "adiuvAI beta is coming June 2026" (waitlist push) | All channels |

**Post-beta:**
- Weekly "What I shipped this week" updates (build in public)
- User testimonials from waitlist early adopters
- Comparison content: "adiuvAI vs Motion: why local-first matters"
- EU AI Act explainer content (SEO play)



---

### 5.3 Feature Roadmap Priorities (for Market Impact)

| Priority | Feature | Market Impact | Effort |
|:---:|---------|--------------|--------|
| **1** | Daily Brief carousel UI (visual, demo-able) | This is the hero feature for the landing page. You need a visual to show. | Medium |
| **2** | Gmail real-time sync (not just fetch) | "It reads my email" needs to actually work automatically for beta | High |
| **3** | Voice assistant (call recording + notes) | This is the "wow" future feature that drives waitlist signups | High |
| **4** | Outlook/Teams integration | Expands addressable market to enterprise/Microsoft users | Medium |
| **5** | Mobile companion (push daily brief to phone) | "How do I use it on the go?" is the first question people will ask | High |



---

### 5.4 Quick Wins (Low Effort, High Impact)

1. **Rename/rebrand the website** — Change from "CLAUDE.md" to "adiuvAI" immediately. The current name is confusing.

2. **Switch Landing page to English** — You said global reach. The current Italian page limits you.

3. **Add an email signup form today** — Even before redesigning the full page, add a Waitlist component. Use Buttondown, Mailchimp, or a simple Supabase/Airtable form.

4. **Record a 60-second Loom** — Show the daily brief, email extraction, and task creation. Embed on the waitlist page.

5. **Write your "Why I'm building this" LinkedIn post** — Your HPE AI Architect background is your unfair advantage for credibility. Use it.

<!-- ✅ REVISED — Logo already exists in adiuvAI/assets/, updated accordingly -->

6. **~~Create a brand logo~~** — ✅ Already exists in `adiuvAI/assets/`. Use it on the new waitlist page.

7. **Claim @adiuvai handles** — Twitter, LinkedIn page, Product Hunt, GitHub, Reddit. Do this now before someone else does.

**This week's plan:** Items 1 (rebrand to adiuvAI), 2 (English page), and 3 (email signup form) are confirmed as immediate priorities.
---

### 5.5 Pricing Considerations for Waitlist

For the **waitlist page**, I recommend NOT showing detailed pricing (Free/Pro/Power tiers). Instead:

- **"Free to get started"** — signals low friction
- **"Pro plans for power users"** — signals there's a business model
- **"Early adopters get priority access"** — signals exclusivity

Save the full pricing reveal for the beta launch.

**Rationale:** Your current pricing (Free/€15 Pro/€29 Power) is competitive with Motion ($19-34), but pricing pages kill waitlist conversion rates. People join waitlists for the vision, not the price. Show pricing when they can actually buy.

<!-- ✅ REVISED — Confirmed: no pricing on waitlist page -->

---

## Summary: The adiuvAI Story in One Paragraph

<!-- ✅ REVISED — Removed BYOK, added task completion, updated tone -->

> adiuvAI is an AI-powered personal secretary that runs entirely on your desktop. It connects to your email, files, and calendar, automatically extracts what matters, gives you a personalized daily brief every morning, and helps you complete your work — drafting follow-ups, organizing projects, and keeping everything on track. Unlike cloud-based tools like Motion, Superhuman, or Notion AI, adiuvAI stores all data locally with end-to-end encryption — your data literally never leaves your device. It's the first productivity AI built from the ground up for GDPR and EU AI Act compliance. No configuration needed — the AI just works. Beta launches June 2026.

---

*When you're happy with this strategy, switch to `@creative-director` to turn it into visual deliverables (landing page design, animations, promo materials). The creative director will read this file and brainstorm designs with you.*
